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Media Audits

STG understands the value of a comprehensive media audit in informing a client’s overall public affairs, media engagement, and digital strategy. STG’s signature approach to media auditing recognizes that no two clients are alike and each audit is designed to meet the particular and unique needs of the client.

  • Learn about you. STG wants to become familiar with your who you are – your communications objectives, but also your ultimate goals as a company. 

  • Customize the audit. Because every company has different strengths and needs, we customize our evaluation and engagement based on the outcomes important to you.

  • Evaluate your company. We will ask tailored questions to glean metric-driven information about your overall operation, but also asses “softer” elements – your perceptions of yourself, confidence in your communications capacity, and other factors.

  • Deliver a plan. Our memo to you will outline a plan with clear recommendations for your company and a path for further engagement.

While STG will do the same for you, we maintain four baseline components of all audits: STG seeks to build a partnership with you. As much as we understand that you are a client to whom we are accountable, we envision working together to advance your public affairs goals. A successful media audit only works if we are engaged with one another every step of the way.

Learn more about our audit services here